Article Title：Decision time for a young entrepreneur: Urbanology USA - in, out, or ... ?
Abstract：
This teaching case looks at the path of Ryan Baird, a young entrepreneur who created Urbanology - an entertainment event business - while he was a university student. He used a venue that became a social scene - blending fashion, music, dance, food and shopping - that became embedded in the youthful urban hip-hop subculture of California's Silicon Valley and Bay Area. The enterprise - operated as part of Fresh Entertainment LLC - helped to fund his university education. As graduation day nears, Ryan is facing some difficult decisions. Should he continue to focus on Urbanology or exit and move on? Will he be able to part with Urbanology - a company that reflects his creative efforts? Can he find a buyer who will continue to invest time and money in Urbanology? Is it time to move into the professional career for which he has prepared?
Keywords: Start-up; special entertainment events industry; entrepreneurial motivation; innovation; business exit strategy
DOI: 10.1080/13215906.2019.1570320
Source：SMALL ENTERPRISE RESEARCH
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