Marketing - A critical realist approach

2025-03-04 Classification：Philosophy Click()
Author：Easton, G

Article Title：Marketing - A critical realist approach

Abstract：
The debate in marketing about the philosophy of science that would be most appropriate for the discipline ended in the early 1990s with realism as the apparent victor. However, there are many variations within the realist camp. One particular version - critical realism - has become relatively popular in a number of social sciences cognate with marketing, including economics, perhaps because it is somewhat better articulated than many other schools of science philosophy. The objective of this paper is therefore to introduce critical realism and to set out the implications for research and teaching in marketing. (C) 2001 Elsevier Science Inc. All rights reserved.

Keywords: marketing; critical; realist

DOI: 10.1016/S0148-2963(00)00145-4

Source：JOURNAL OF BUSINESS RESEARCH

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