Article Title：Blog Serials: Digital Literature, Seriality, Readerly Performativity
Abstract：
The 1990s and the first decade of the 2000s were a period that witnessed dramatic changes in the literary scene in South Korea. Literary productions' ' engagement with digital media was one of the major changes in this period, when the divide, collision, and merge between pre-digital and digital came to affect almost every aspect of the society. This article explores the divergent strands in the development of digital literature, the new affordances of the digital environment that affected the literary serial vis-& agrave;-vis the print serial, and a virtual and actual community that readers and writers created through their engagement with literary texts and beyond. Through close analysis of a blog serial of Hwang Sogyongs' Evening Star (February 27-July - July 21, 2008; 102 episodes in all), which represents one of the significant fi cant moments in the early digital serialization of South Korean literature, this article discusses various types of performativity and participatory culture generated by and connected to the blog serial and participants.
Keywords: South Korean digital literature; blog serials; performativity; seriality; Hwang Sogyong's Evening Star
DOI: 10.1215/07311613-11227579
Source：JOURNAL OF KOREAN STUDIES
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