Article Title：Hijacking the fairy tale: Genre blurring and allegorical breaching in management literature
Abstract：
Our paper argues that genre is more than the packaging of a message: it is integral to both the story told and the reader's response, Drawing on formalist and behaviourist approaches, we suggest that the fairy tale, a traditional and universally familiar narrative genre, lives on in organizational storying, and we re-read The One Minute Manager as a fairy tale. We note that eighteen of the thirty-one functions of the fairy tale fabula distinguished in Propp's morphology are elements of the tale; that the thirteen discarded functions, the tale not told, all relate to the theme of villainy, and that genre initiates an intertextual play of meaning. We conclude that although fairy tales may be invaluable sources of folk-knowledge, this familiar mode of storied knowledge-making may lull the reader into acquiescence with a one-dimensional experience. On the other hand, creative approaches to the narrative genres of management theory should be applauded: genre-breaching, which defamiliarizes the familiar, enables new insights.
Keywords: genre; structuralism; managing; fairy tales; intertextuality
DOI: 10.1177/1350508405052755
Source：ORGANIZATION
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