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On covert communication in advertising
literature

On covert communication in advertising

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This paper investigates the notion of covert communication in advertisements. I begin by discussing the role of intentions in communication, outlining the relevance-theoretic view. Taking the work of Keiko Tanaka (1994/1999. Advertising Language: A Pragma

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Vagueness and blurry sets

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This paper presents a new theory of vagueness, which is designed to retain the virtues of the fuzzy theory,while avoiding the problem of higher-order vagueness. The theory presented here accommodates the idea that for any statement S-1 to the effect that

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Everyday utopianism - Lefebvre and his critics

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The strategy of sociocultural critique through the 'problematization' or 'defamiliarization' of the habitualized character of everyday life is one that is well-established in the literature, especially for adherents of various neo-Marxisms. However, i

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Marginal clitics

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This paper is concerned with a set of cases involving pronominal clitic forms in various languages which have not received much attention in the literature and which we refer to, for descriptive purposes, as marginal pronominal clitics. The general hypoth

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Semantic contextuality

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This paper investigates the relationships between aspects of the context in which an utterance u takes place, and u's semantic profile, that is, its literal truth-conditions. It is widely recognized that contextual features play two important but differe

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Quartz hydration dating

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Archaeological quartz artifacts and naturally fractured quartz fragments occur in a variety of cultural and geological contexts worldwide. For dating such objects we have developed the new Quartz Hydration Dating (QHD) technique. It relies on the phenomen